AI systems for health & wellness
We find the highest-leverage opportunity, define how it will make or save money, and ship it.
Based in Miami. Working with teams anywhere.
We choose the outcome first. The model, agent, workflow, and interface follow from what has to change.
Revenue growth
Guided shopping, adaptive onboarding, and offer-matching systems built around conversion, order value, and retention.
Example: an AI concierge that routes a customer to the right product, program, or membership.
Margin expansion
AI-assisted operations that gather context, draft the next step, and keep a human in control where judgment matters.
Target: 50–80% less manual effort inside one clearly defined workflow.
Product ideation and creation
Customer-facing AI products grounded in your approved knowledge, proprietary data, and point of view.
Example: a guided member experience, decision tool, or premium intelligence layer.
They need a better path from your expertise to the right next step. We can turn approved content, offers, and audience signals into a guided experience that creates value and proves where revenue came from.
Grounded in approved source material, clear health boundaries, consent, and human review—not an AI clone making things up.
Ask the few questions that change the recommendation.
Use approved expertise to make the next step feel personal.
Match the person to the right product, program, or membership.
Connect the experience to conversion, retention, and follow-through.
Client work demonstrates economic outcomes. Our own ventures demonstrate how we turn healthcare and performance problems into useful products.
Venture-building proof, separated from client-result claims. Two products, two human problems, one bias toward useful systems.
Founder-built portfolio · Idias Health
A product Will is building with a partner in Mexico City to help patients cover eligible deductibles, coinsurance, and out-of-pocket healthcare costs.
Approved financing paid directly to providers
Patient healthcare financing
Built with a partner in Mexico City
Founder-built portfolio · Linear BJJ
A voice-first jiu-jitsu journal that turns post-training reflection into a clearer game and a plan for the next session.
Voice-first session capture
Athlete-led decisions
A tighter reflection-to-action loop
The ladder keeps the first decision small, the build concrete, and the next investment tied to evidence—not AI enthusiasm.
Step 01
3 days$2,500
Find the one AI wedge most likely to create measurable economic value before committing to a larger build.
Step 02
14 daysFrom $12,500
Ship one useful production pilot around a customer journey, internal workflow, or paid product experience.
Step 03
OngoingCustom
Compound the first win: improve adoption, expand the system, and attack the next highest-value opportunity.
10× value and 50–80% manual-effort reduction are opportunity-screening targets. Actual results depend on the baseline, workflow, adoption, data quality, and market.
Right-sized software, shaped around the actual business. We map the behavior, verify the economics, build the smallest useful layer, and tune it against real outcomes.
Find the behavior, friction, and baseline behind the opportunity.
Estimate upside, cost, adoption constraints, and risk before building.
Put a useful system in the hands of real customers or operators.
Tune what works and earn the right to expand.
Bring the customer journey, workflow, or product idea. In 30 minutes, we'll pressure-test the economics and identify the first move.
