About General Development
Your long-term technical partner for AI.
We're a small team of builders and engineers who become the AI function inside your business — defining the strategy, shipping the systems, and staying long enough that the work actually compounds.
Why we exist
Generic AI doesn't ship inside real businesses.
Every business now needs an AI strategy. The hard part is that yours has to fit the exact opportunities and problems in your business — not someone else's playbook.
That's the Goldilocks Method. We start by mapping the real behavior happening inside your company — where time actually goes, where the friction lives, what the swivel-chair work is costing. Not a strategy deck. Not an imagined workflow. The actual ground truth.
Then we build the system around that, and stay to make it stick. Cost out. Connective tissue. New AI products. The bet depends on your business — but the operating model is the same every time.
What you can expect
Four promises. Every engagement.
You own everything.
All work and code is yours. No lock-in, no black boxes, no proprietary traps. If you ever want to part ways, you keep everything we built.
You'll always know where things stand.
No disappearing acts. No jargon-filled status reports. Clear communication about what's working, what's not, and what's next.
It'll work on day one.
We deploy carefully and stress-test edge cases. When the system goes live, it has to work in the messy real world — not just in a demo.
The value compounds.
We don't hand off and disappear. The longer the system runs, the more it learns from usage, outcomes, and the next higher-leverage opportunity.
The team
Builders, engineers, operators.
A small team that embeds with you — defining the strategy, shipping the systems, and staying long enough for the work to compound.
Will McLellarn
Patriot, dev, builder
CEO / Lead Developer
Ryan Rosztoczy
Testing the frontier of AI
CTO
Carlos Galarza
Testing, tinkering, building
Architect / Founding Engineer
Leko Murphy
Coordinator of agents
Principal Software Engineer
Let's talk
Let's build your AI strategy.
30 minutes, no pitch deck — just a conversation about the opportunities and problems in your business that AI should be solving.
Book an AI Strategy Call