General Development

About

Your Revenue Growth Partner

Industrial companies deserve technology built for their world. We find the revenue hiding in your operations and build AI systems that capture it — then stay with you long-term to make sure it compounds.

Why We Exist

Why We Exist

The companies that manufacture, distribute, and move product are the backbone of this country. But most technology is built for Silicon Valley — not for your sales floor, your warehouse, or your quoting process.

That gap costs you real revenue every quarter. Deals lost to slow quoting. Opportunities buried in disconnected systems. Your best reps drowning in admin instead of selling.

We exist to close that gap — with AI tools built specifically for industrial sales operations. Not adapted. Built.

$3.5M+
Revenue Found
10x
Faster Quotes
100%
Client Retention
5
Years

What You Can Expect

What You Can Expect

You Own Everything

All work and code is yours. No lock-in, no black boxes, no proprietary traps. If you ever want to part ways, you keep everything we built.

You'll Always Know Where Things Stand

No disappearing acts. No jargon-filled status reports. Clear communication about what's working, what's not, and what's next.

It'll Work on Day One

We deploy carefully and stress-test edge cases because your workflows are mission-critical. When it goes live, it works. No demos that fall apart on the shop floor.

The Value Compounds

We don't hand off and disappear. The longer the system runs, the smarter it gets. We stay with you to optimize, expand, and make sure you're capturing every dollar.

Team

The People Behind Your Tools

Builders with deep industrial domain knowledge who've spent years inside operations like yours.

Will McLellarn

Will McLellarn

Patriot, dev, builder

CEO / Lead Developer

Ryan Rosztoczy

Ryan Rosztoczy

Testing the Frontier of AI

CTO

Carlos Galarza

Carlos Galarza

Testing, tinkering, building

Architect / Founding Engineer

Juan Barrera

Juan Barrera

Always learning

Software Developer

READY?

Let's Talk

30 minutes, no pitch deck — just a conversation about what AI can do for your operation.