What is General Development?
We're behavior scientists. We build Sentinel — the decision intelligence platform for industrial sales. We sit above all your systems, find the golden behaviors your best reps already do, and make them easy for everyone.
OUR MISSION
Industrial sales teams today operate in reactive mode — quotes arrive through inboxes, opportunities are buried in order history, and reps manually search across systems to determine what action to take.
Our mission is to replace this fragmented, reactive workflow with continuous decision intelligence. We believe these kinds of companies are at the heart of what makes America great — and they deserve better tools.
CORE VALUES
TRANSPARENCY
All agency work and code is client-owned. The systems we build are yours to keep and use as you see fit.
OUTSTANDING SERVICE
We pride ourselves on being both excellent developers and outstanding communicators.
TEAMWORK
We want to work side-by-side with you and your team and elevate the understanding of what AI can do for your industrial business.
LONG-TERM PARTNERSHIP
We're not just vendors - we're your intelligence partners, committed to your success beyond project delivery.
THE TEAM
Our team combines deep technical expertise with real-world industrial domain knowledge to build and deploy Sentinel.
WILL MCLELLARN
Patriot, dev, builder
CEO / LEAD DEVELOPER
RYAN ROSZTOCZY
Testing the Frontier of AI
CTO
CARLOS GALARZA
Testing, tinkering, building
ARCHITECT / FOUNDING ENGINEER
JUAN BARRERA
Always learning
SOFTWARE DEVELOPER
BUILD WITH US
Schedule a consultation to learn how Sentinel can transform your industrial sales operations.