Sentinel — by General Development
Built by behavior scientists. Sentinel sits above your ERP, CRM, and inboxes — finding the golden behaviors your best reps already do, and making them easy for your entire team. Turn all your reps into SuperReps.
The Problem
ERP, CRM, inboxes, spreadsheets. Critical data scattered across tools that don't talk to each other.
Reorder signals, cross-sell opportunities, dormant accounts — buried in order history nobody analyzes.
Reps search for information instead of selling. Quotes take hours. Your team is always one step behind.
How Sentinel Works
Sentinel integrates with your ERP, CRM, inboxes, product catalogs, pricing databases, and inventory systems. Fragmented operational data becomes a unified revenue intelligence model.
Continuously analyzes quotes, orders, and customer activity to detect signals. When intent is clear, Sentinel generates recommendations — SKU matches, draft quotes, substitutions, reorder alerts.
Three modules translate intelligence into action. Your sales team interacts with Sentinel through purpose-built interfaces for quotes, revenue opportunities, and daily workflow.
Learn more about the platformOperational Modules
Processes inbound RFQs, extracts SKUs, classifies complexity, and generates draft quotes for rep approval.
Scans customer activity to surface reorders, cross-sell opportunities, and dormant accounts for reactivation.
The command interface where reps review intelligence, approve quotes, and act on prioritized opportunities.
The Outcome
Before
With Sentinel
Integrates With Your Stack
Schedule a demo to see how Sentinel transforms fragmented sales data into continuous decision intelligence.